Experience without the full-time executive salary.
Get experienced support with your sales team and pipeline, without taking on the salary and commitment of a full-time executive.
SALES PERFORMANCE FOR RESIDENTIAL BUILDERS
More leads aren't always the answer.
Better conversion is.
We help residential builders turn more enquiries, quotations and existing opportunities into sales.
Russell AbbottSales Performance Partner
BUILT FROM EXPERIENCE
Small and Large Builders
Sales leadership
Team performance
Pipeline management
Enquiry-to-contract conversion
The Problem
Let’s make more of the opportunities you already have.
You work hard to bring enquiries into your business. But between meetings, quotes and everything else on your plate, good opportunities can go quiet. Follow-up gets missed, and it becomes harder to see where each customer is up to.
Let’s take a look at what’s already in your pipeline, work out where things are getting stuck and put some practical steps in place to move them forward.
Before you spend more on leads, let’s look at the ones you already have.
The Builder Sales Co. advantage
You build homes.
We help build your sales performance.
You’ve got plenty to manage, from construction and customers to staff and cash flow. You shouldn’t have to handle every sales challenge yourself. I’ve built and led sales teams for both small and large residential builders, and I bring that experience to work alongside you.
Practical support, not theory.
We sit down with your team, look at real customers and opportunities, and work together on the things that will make a difference.
Time back for the owner.
Keep your attention on running the building business. We’ll work with your team on follow-up, sales habits and getting things done.
How we help
The right sales support for your business.
Every builder is different. Whether you want more from your existing enquiries, need the right people on your team or could use experienced sales leadership, we’ll work out what suits your business together.
01 / IMPROVE
Sales Performance Improvement
Let’s look at your enquiries, CRM, follow-up and unsold quotations together. We’ll find out where opportunities are getting stuck and what we can do to move them forward.
A practical starting point: Our 30-Day Sales Performance Review helps us agree on what’s working, what needs attention and where to start.
Explore the 30-Day Review →02 / BUILD
Sales Team Building & Development
Build the right sales team. Not just fill a seat. The right person for one builder isn’t necessarily right for another. I’ll help you think through the roles, skills and personalities that suit your customers, your business and where you want to go.
Team structure and role design · Recruitment planning and candidate assessment · Onboarding and development · Coaching and performance expectations
Discuss Your Team →03 / PARTNER
Sales Leadership Partnership
Experience without the full-time executive salary. If you need another experienced set of hands in sales, I can work alongside you and your team without the commitment of a full-time executive.
We can work together on sales meetings, team development, real opportunities and day-to-day sales leadership, at a level that suits your business.
Talk About Ongoing Support →A practical place to start
30-Day Sales Performance Review
We’ll walk through your sales process together, from the first enquiry to the client deposit, and agree on what to improve first.
01Enquiries
02CRM
03Follow Up
04Client Meeting
05Sales Quotation
06Presentation
07Client Deposit
What you get
Know what’s working, where things get stuck and what we’ll tackle first.
✓ Review of existing enquiries and unsold opportunities
✓ Visibility into follow-up and CRM discipline
✓ Identification of conversion bottlenecks
✓ Practical priorities for your team
No generic sales seminar.No automatic software replacement.Your team. Your pipeline. Your opportunities.
About Builder Sales Co.
Real building industry experience. Practical sales leadership.
I'm Russell Abbott. For more than 20 years, I've worked directly with customers and led residential building sales teams across South East Queensland. That experience shapes how Builder Sales Co. approaches enquiry conversion, sales follow-up, team coaching and pipeline performance.
PREVIOUS INDUSTRY EXPERIENCE
Experience gained in sales and leadership roles with residential building businesses including:
Brighton AustraliaNeptune HomesPlantation HomesCosmopolitan LivingClarendon HomesCoral HomesGallery GroupDare Homes
Previous employment experience; company names do not imply endorsement or a Builder Sales Co. client relationship.
I started Builder Sales Co. because I know owners often have enough on their plate. Sometimes what you need isn’t another big program. It’s someone experienced who can sit alongside you, understand your business and help get the sales side working better.
Russell Abbott
Sales Performance Partner
Let’s work on what’s actually happening.
We’ll work with your people, your enquiries and your pipeline. No generic seminar — just practical conversations and actions that fit your business.
Start a conversation
Let’s talk about your business.
Tell me a little about your business and what you’d like to improve. I’ll look over the details and be in touch shortly to discuss how we can work together.
Russell Abbott
Sales Performance Partner
0493 051 938
russell@buildersalesco.com.au